ANKIT KUMAR
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General Manager · E-commerce · Brand Strategy

ANKIT
KUMAR

Gurugram, India · Open to Relocation Globally

Explore My Work
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By The Numbers

Impact That Speaks

0
M+ Ad Spend Managed
0
× ROAS Delivered
0
+ Brands Scaled
0
% ACoS Reduction
0
K+ SKUs Optimised
0
%+ Brands at 5★ Rating
0
+ Leads per Event
0
× Peak Order Growth
What I Do

Core Services

Full-spectrum brand and e-commerce leadership — from pixel to planogram.

🌐
Marketplace Growth
End-to-end operations across 12+ global marketplaces. Account management, listing optimisation, inventory sync and fulfilment.
AmazonFlipkartNoon UAEWalmartWayfairTikTok Shop
📈
Performance Marketing
Full-funnel PPC campaigns on Google and Meta Ads, engineered for ~3.8× ROAS and 22% ACoS reduction. Every dollar accountable.
Google AdsMeta Ads~3.8× ROASPPC
🛍️
Shopify Store Dev & SEO
Custom storefront builds on Shopify, WooCommerce, and WordPress. +40% organic traffic through technical and content SEO.
ShopifyWooCommerceWordPressSEO
🎯
Brand Strategy & GTM
Brand positioning, equity building, and go-to-market strategy for new product launches. From insight to execution at scale.
Brand StrategyPositioningGo-to-Market
🏪
Offline Retail & Activation
30+ retail partners onboarded. Planogram design across 20+ locations. Trade shows generating 500+ qualified leads per event.
PlanogramsTrade ShowsVisual Merch
♟️
Omnichannel & P&L
Full P&L ownership across D2C, marketplaces, quick commerce, and retail. Cohesive omnichannel strategy that compounds results.
OmnichannelP&LQuick Commerce
Proof of Work

Case Studies

Real brands. Real results. No asterisks.

Case Study 01
Terresorca Alliance
Challenge: Scale 150+ brands across 12+ global marketplaces with full P&L accountability and measurable performance.
Deployed full-funnel Google + Meta Ads, Shopify SEO, marketplace operations across Amazon, Flipkart, Noon UAE, Wayfair, TikTok Shop, and offline retail expansion across India.
$6M+
Ad Spend Managed
~3.8×
Blended ROAS
22%
ACoS Reduction
15%+
Revenue Growth
Case Study 02
Exotic India Co.
Challenge: Stagnant Wayfair sales at 2–3 textile orders per week, 27,000+ disorganised SKUs with poor PDP quality.
Complete 27,000+ SKU catalog restructure, marketplace SEO overhaul, PDP content enhancement, and conversion rate optimisation — before significant ad spend.
10–25×
Order Volume Growth
20 Days
Time to Results
27K+
SKUs Optimised
Zero
Ad Spend Required
Case Study 03
Retail Expansion
Challenge: Portfolio brands with zero physical retail presence, missing offline revenue channels and brand visibility.
Onboarded 30+ retail partners, designed planograms across 20+ locations, executed trade exhibitions and pop-up showcases across Delhi NCR and major metros.
+25%
Sell-Through Increase
500+
Leads per Event
30+
Retail Partners
Direct
B2B Retailer Sign-ups
Case Study 04
Qann — Europe
Challenge: Enter competitive European e-commerce markets with no regional brand awareness or established channel presence.
Architected multi-channel brand and e-commerce strategy for international European markets — SEO, PPC, CRO, and regional consumer insight–driven positioning.
↑ CVR
Conversion Rate Uplift
↑ ROI
Improved Across EU Channels
Multi
Channel Brand Strategy
EU
Market Successfully Entered
Platform Expertise

The Ecosystem

Every major marketplace, every growth channel — operated at scale.

Capabilities

Core Skills

Brand & Strategy
Brand Strategy & Positioning96%
Go-to-Market Strategy94%
P&L Ownership92%
Omnichannel Growth95%
Performance Marketing
Google Ads (Search/Display/PMax)95%
Meta Ads (FB/IG/Advantage+)94%
ACoS Optimisation & ROAS97%
CRO & Data Analytics88%
Marketplace & SEO
Shopify SEO & Storefront Dev93%
Marketplace SEO & PDP Optimisation96%
Catalog & Listing Optimisation97%
Quick Commerce Ecosystems85%
Operations & Leadership
Planogram Design & Visual Merch90%
Product Sourcing & Vendor Negotiation88%
Inventory Forecasting & Supply Chain87%
Team Leadership & SOP Development92%
Ankit Kumar — General Manager E-commerce
AK Add your photo
$6M+ Ad Spend
~3.8× ROAS
150+ Brands
5★ 80%+ Brands

About Ankit

I'm Ankit Kumar — a General Manager and brand builder who has spent 5+ years turning marketplace listings into market leaders. I've scaled 150+ private-label brands across 3 continents, managed $6M+ in advertising, built Shopify stores, designed planograms, organised trade exhibitions, and led teams that delivered results most brands only dream about. I'm not a consultant who advises from the sidelines — I build, execute, and measure everything I touch. Available immediately. Open globally.
India UAE / GCC USA Europe Australia Singapore
Free For Every Seller

Growth Toolkit

7 professional tools. Zero cost. The same frameworks I use managing 150+ brands — now in your hands.

Listing Quality Scorer
Paste your listing details — get a score out of 100 with specific fixes
Tool 1 of 7
📋
Fill in your listing details and hit Score →
ROAS & ACoS Health Calculator
Find out if your ad spend is working for you — or against you
Tool 2 of 7
📊
Enter your ad numbers to see your true profitability
Product–Market Fit Finder
Discover which global market is the best fit for your product right now
Tool 3 of 7
🌍
Tell us about your product and we'll map your best markets
Product Pricing Profitability Calculator
See your true net margin after every cost — most sellers are shocked
Tool 4 of 7
💰
Enter your numbers to see your real profit per unit
Brand Audit Scorecard
Rate your brand across 10 dimensions — find your biggest weakness instantly
Tool 5 of 7
Listing Quality (title, bullets, A+)
Product Images (quality, lifestyle, infographic)
Pricing Strategy (competitive, margin-positive)
Review Authority (count, rating, recency)
SEO & Keywords (search visibility, backend)
Ad Performance (ROAS, ACoS, structure)
Brand Story (positioning, uniqueness)
Inventory Health (stockouts, aging stock)
Customer Experience (response rate, returns)
Multi-channel Presence (marketplaces + D2C)
Marketplace Expansion Readiness Quiz
Should you go to Amazon UAE, Wayfair, TikTok Shop, or Walmart? Find out in 2 minutes
Tool 6 of 7
Q1 of 6 — What's your monthly revenue today?
Under $5K / month
$5K – $25K / month
$25K – $100K / month
$100K+ / month
Q2 of 6 — What's your product category?
Home / Decor / Furniture
Fashion / Apparel / Accessories
Beauty / Health / Wellness
Electronics / Other
Q3 of 6 — Do you have international shipping capability?
Yes, already shipping internationally
Partial — can arrange with 3PL
No — domestic only currently
Q4 of 6 — What is your average selling price in USD?
Under $15
$15 – $50
$50 – $150
$150+
Q5 of 6 — How many SKUs do you currently have?
1–5 SKUs
6–50 SKUs
51–500 SKUs
500+ SKUs
Q6 of 6 — What's your current average star rating?
Below 3.5 ★
3.5 – 4.0 ★
4.0 – 4.5 ★
4.5+ ★
0% complete
👑 Brand Scale Readiness Audit PREMIUM FREE
The GM-level multi-pillar diagnostic I run before scaling any brand. Normally ₹50,000. Free here.
Tool 7 of 7
👑
This is the flagship tool
Enter your name & email to unlock the Brand Scale Readiness Audit — the same 6-pillar framework Ankit uses before recommending any budget increase.
No spam. Just your results + one invite for a free brand call.
Social Proof

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Available immediately. Open to senior brand, e-commerce, and omnichannel roles globally.

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